WELLNESS TOURISM IN INDIA
Wellness Tourism indicates the intent to travel to new places offering relaxation, meditation, holistic centers, spas, wellness retreats, spiritual pilgrimages and other form of healthy therapies like Yoga retreats. Further, wellness tourism is a conscious effort to keep oneself healthy & improve quality of life and not necessary always limited to availing corrective and remedial health therapies.
India has always been a center for wellness since ages due to several congenial factors like proven wellness domains like Yoga, Ayurveda, Siddha, Naturopathy etc along with locales, expertise, culture etc. However, what sets us apart from the rest of the world is the spirituality. All these vectors accumulated resulting in some serious wellness business in India and attracted global tourist traffic exponentially.
At the same time, too much proliferation resulted in mushrooming of large unorganized wellness and health centers across the country that prompted the Ministry of Tourism to regulate and set guidelines for wellness tourism to set a benchmark in areas like quality, publicity material, training and capacity building for the service providers, participation in international & domestic Wellness related events, etc. Now its mandatory for one to have an accreditation of NABH & AYUSH along with patronage with center and state governments agencies to run a commercial center
According to the study, the global wellness tourism industry is estimated at $439 billion, or nearly 14% of total tourism expenditure, which caters to over 12 million jobs, and has an overall economic impact of close to $1.3 trillion.
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VARADA RAJU